This 325-page manual contains an exhaustive collection of 52 of the most proven effective marketing strategies from veterans and top originators in the reverse mortgage industry.  Each strategy is described in complete detail and includes special tips, warnings, reminders, resources, and a ranking of the cost, success, and type of results.  Along with each strategy you will find sample marketing and support materials designed to provide you with real results.

In addition to the 52 marketing strategies, the Reverse Mortgage Marketing Manual includes:

• A list of key selling points.
• How to target your marketing efforts for maximum results.
• A Six-Week Jump-Start Plan.
• The Marketing Strategy Matrix (to quickly and easily select the marketing strategies that are best for you and your local market)
• A follow-up system that is key to converting senior prospects to application and avoiding a loss of your investment in marketing.
• Over 45 benefits and uses for the reverse mortgage to increase your marketing effectiveness.
• How to overcome common objections and misconceptions.
• Marketing do's and don'ts.
• How to communicate effectively with senior adults.
• You'll learn how to gain instant trust and credibility with your senior customers.
• Discover tactics to shut out the competition (don't let the competition use these tactics to shut you out of the market).
• Countless resources that will save you valuable time and money in building your reverse mortgage business.

     And much more!

Ready-To-Use Marketing Materials on CD

To save you valuable time and money, we have included all the marketing and support materials that accompany the marketing strategies on CD.  With a click of your mouse you will have access to sample letters (30), press releases, advertisements, flyers, banner ads, a seminar script, postcard, and support forms.  Simply insert your information and logo.  With your CD you have the ability to quickly and easily coordinate your marketing campaigns.

Reverse Mortgage PowerPoint Presentation and CD

This highly professional PowerPoint presentation is designed to simplify the process of explaining the reverse mortgage.  It's ideal for giving seminars or making individual presentations to senior prospects and professionals.  You receive both a spiral-bound presentation and a CD to use on your laptop computer.

The complete Reverse Mortgage Marketing Advantage package also includes two bonus publications.

#1   Reverse Mortgage Market Study The Reverse Mortgage Market Study provides a state-by-state analysis of the existing and projected market for reverse mortgages, along with key market indicators and reverse mortgage borrower characteristics (i.e., income, age, gender, household composition, race/ethnicity, property characteristics, region and location).

#2   Building Your Forward Business in Reverse
This bonus publication is extremely timely for prime and subprime lenders to gain a competitive edge and overcome the challenges that lie ahead in the forward mortgage industry.  It details invaluable strategies to greatly increase your purchase and refinance business using the reverse mortgage.

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